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brand story

In 1945, Aveeno was founded by Sidney and Albert Musher. The two of them were interested in the principle of material and the effect of interaction. They also believed that ancient therapy can bring a healthier life to human. Hence, they started their investigations and experiments on oat flakes. Finally, they successfully manufactured the finely milled colloidal oatmeal bath.

In more than 70 years, Aveeno has always been upholding its brand concept – to combine nature and science. The ACTIVE NATURALS® INSTITUTE, established in 2000, endeavors to collect different natural ingredients and develop various series of natural and effective skincare and hair care products, making Aveeno a renowned brand highly praised by pediatrician and skin specialist.


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